15 Août 2021
ACCASTILLAGE DIFFUSION joins forces with leading B2C player 12SEEMEILEN
INTERMER, a subsidiary of French ALLIANCE MARINE GROUP and best known as the marketing hub of ACCASTILLAGE DIFFUSION (AD) nautical chain stores, has announced the acquisition of 12SEEMEILEN, one of the major recreational boating equipment B2C specialists, based in Cologne and serving the German market.
Michaël Amoros, Managing Director of INTERMER comments : « ACCASTILLAGE DIFFUSION capitalizes on a strong and rapid international growth, in line with Alliance Marine’s overall strategy. Our good performance in 2020 confirms that this is just the perfect time for Accastillage Diffusion to take a significant step into the German market. Partnering with 12SEEMEILEN promotes our vision to provide innovative digital solutions to European boaters and also brings AD a wealth of expertise from a talented, young yet very experienced and consumer-focused team ».
Holger Wieland and Martin Odenkirchen (photo), managers and founders of 12SEEMEILEN also report a strong growth over the last few years. They look forward to strengthening their offering with AD products in order to further boost their web marketing strategy : « Joining Intermer and the AD network allows us to combine AD’s most valuable experience with over 130 stores in France, Italy, Spain and Portugal with our 10-year digital experience. We are confident that this will be beneficial to European boaters in terms of product and service, and will enable us to make a huge leap together into the 21st century « phygital » boating market ».