This strategic merger reflects Alliance Marine Group’s commitment to fostering synergies within its portfolio and strengthening the clarity, efficiency and reach of its specialist businesses.

 

By bringing together their complementary expertise, HDS-SOGERIC aims to provide a more streamlined organisation, a harmonised and unified catalogue, enhanced logistics capabilities and expanded field expertise across France. The new entity also benefits from a dedicated training centre, reinforcing its ability to support customers with technical knowledge and practical solutions.

 

HDS-SOGERIC is built on solid foundations:

• €15 million in revenue
• 30 employees, including 10 field technical sales representatives and a FROSIO expert
• 1,300 m² of warehouse space and four storage sites
• More than 5,000 products in stock and 100 key brands within a unified catalogue

 

Commenting on the merger, Jean-Nicolas Barral, Managing Director of HDS-Sogeric and VDM-REYA, stated: “By bringing together HDS Peintures and SOGERIC, we are creating a stronger, clearer organisation, capable of going further in serving our customers, with the same standards and the same values.”

 

Through this merger, Alliance Marine Group continues to structure and strengthen specialised expertise across the marine and industrial value chains, supporting professionals with reliable solutions and long-term partnerships.

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